McDonald’s Launches $8.5 Billion Reinvention as Competition and Changing Customers Challenge Its Fast-Food Empire
McDonald’s is preparing one of the largest transformations in its recent history, committing $8.5 billion over the next decade to strengthen its franchise restaurants, modernize operations and adapt its menu as competition intensifies and consumers become increasingly selective about where they spend their money. The investment is part of a multiyear strategy called “Next,” designed […]
