Driscoll’s Helped Create China’s Blueberry Boom—Then Local Rivals Turned Its Success Against It
About 15 years ago, California-based Driscoll’s entered China with an ambitious plan: transform blueberries from a relatively unfamiliar fruit into a mass-market favorite. The company succeeded spectacularly—but that success also helped create a powerful Chinese industry that would eventually become one of its fiercest competitors. Driscoll’s focused its expansion on Yunnan province, where sunny days […]
