SoleEAmore™, a premium gourmet preserve company founded by entrepreneur Alejandro Rico Celis, announces its official expansion across North America through Amazon USA, Amazon México, Walmart.com and shopify soleeamore.com Known for its luxurious fruit preserves infused with fine herbs and crafted from orchard-grown, hand-selected fruit, the brand is quickly gaining traction as a standout player in the gourmet food space.
SoleEAmore™, co-founded with creative partner and wife Airam Perea Cruz, originated from the family orchard “El Cachirul,” where for over 20 years, Alejandro’s family has cultivated fruit of exceptional size, quality, and flavor. This harvest inspired the couple to develop a clean-label product line that preserves the orchard’s essence, with less sugar, a silky texture, and bold botanical notes like mint and lavender. IG Soleeamore.gourmet displays different recipes and cocktails that elevate their original flavours with this new jams.
“Our mission is to elevate the taste of traditional fruit preserves while honoring the legacy of our land and people,” says Alejandro Rico Celis, also known as the Wizard of Jams. “SoleEAmore™ is a tribute to craftsmanship, sustainability, and the values that built our orchard.”
What began as a passion project has evolved into a binational business featured in major gourmet publications such as Gastronómadas Magazine. The brand is recognized not only for its flavor innovation, but also for its ethical approach—supporting women-led production, collaborating with seniors and individuals with disabilities, and adhering to organic, chemical-free practices. Each jar is slow-cooked and designed with meticulous attention to detail, reflecting a balance between rustic heritage and modern elegance.
The brand’s expansion through Amazon and Walmart has positioned SoleEAmore™ to meet increasing demand across the U.S. and Mexico. Verified customer reviews highlight the preserves’ unique texture and taste, with comments like “It’s like eating fresh fruit with a twist” and “I can’t stop eating it by the spoon.”
“In a market saturated with industrial products, we stand out because we don’t compromise,” says Rico Celis. “Every detail—from the harvest to the label—is intentional.”
Looking ahead to 2026, the company plans to introduce new flavors using exotic fruits from small independent farms, while maintaining its artisanal roots and slow-growth model. The founders are also exploring certification programs for organic and sustainable practices. For Alejandro, the vision remains clear: build a brand that brings honor to tradition, delivers exceptional taste, and leaves a lasting legacy.
