In recent years, the tourism industry has witnessed the rise of passionate entrepreneurs who are redefining the travel experience. Victor Miguel Morales Maria, a tourism entrepreneur based in the Riviera Maya, is one such individual who is making a remarkable impact in this vibrant industry.
Victor’s journey in tourism began in 2003 when he joined the Vidanta chain in Riviera Maya as a Marketing Agent. Known for his warm treatment of customers, Victor stood out among the top sellers and was even awarded the prestigious Mercedes-Benz car in 2014 for his sales efficiency. However, when the COVID-19 pandemic struck, Vidanta closed its sales program, leaving Victor and his colleagues without a source of employment.
Undeterred by this setback, Victor’s entrepreneurial spirit emerged, and he embarked on a new venture. With careful planning, an online store, and a strong social media presence, he tapped into the thriving online sales market. Victor’s focus has always been on providing quality services and secure remote payment methods, ensuring a safe and convenient experience for his clients.
Cancun Priceless Tours, the tour agency founded by Victor, has quickly gained recognition for its exceptional services. Partnering with agencies in Costa Rica, Peru, and Colombia, Victor has expanded his reach beyond Mexico. Additionally, being affiliated with the EXPEDIA platform enables him to offer bookings for all-inclusive hotels, further enhancing the travel experience for his clients.
When asked about the motivation behind starting his own business, Victor shared, “I have always aspired to show my children that we can make a living from our passions, regardless of our humble beginnings. I wanted to prove that with dedication and effort, we can achieve our dreams.” Victor’s drive to create a better future for his family has been the catalyst behind his entrepreneurial journey.
Victor’s journey from being an employee to becoming a successful tourism entrepreneur is truly inspiring. His determination, resilience, and commitment to providing exceptional service have positioned him as a visionary in the industry.
Starting a business comes with its own set of challenges, and Victor understands this well. He believes that the biggest challenge is taking the first step and starting. He advises aspiring entrepreneurs, “If it is your passion, just do it! Never get discouraged by the presence of numerous competitors. If you treat your customers well and provide exceptional service, they will not only recommend you but also return to you.”
The name of his company, Cancun Priceless Tours holds a special meaning for Victor. A heartwarming encounter inspired it with a lady named Jude Lane, who thanked him for his assistance, saying, “You are my legs. What you do for me is priceless.” This profound appreciation led Victor to choose a name that symbolizes the care, dedication, and invaluable experiences his company provides to travelers visiting Cancun.
Through their wide range of activities and attractions, including yacht trips, fishing excursions, catamaran tours, and more, Victor and his team are committed to creating unforgettable memories for every traveler.
Victor emphasizes the importance of mindset in running a successful business. He believes that a winning mentality, combined with a focus on service, a positive attitude, and kindness, is crucial. “Treating customers how you would like to be treated is essential,” he asserts.
As Victor continues to grow and expand his business, he exemplifies the power of turning dreams into reality and the limitless possibilities that entrepreneurship holds. Let Victor’s story be a reminder that with passion, hard work, and a customer-centric approach, anyone can carve their path to success in the world of business.
To learn more about Victor, click here.
